We have collected information on 46 bus rapid transit (BRT) systems throughout the world to investigate the potential patronage drivers. From a large number of candidate explanatory variables (quantitative and qualitative), 11 sources of systematic variation are identified which have a statistically significant impact on daily passenger-trip numbers. These sources are fare, headway, the length of the BRT network, the number of corridors, average distance between stations; whether there is: an integrated network of routes and corridors, modal integration at BRT stations, pre-board fare collection and fare verification, quality control oversight from an independent agency, at-level boarding and alighting, as well as the location of BRT. The findings of this paper offer important insights into features of BRT systems that are positive contributors to growing patronage and hence should be taken into account in designing and planning BRT systems.